What's a code?
A code is a "tag" that makes the text analysis quantifiable. Codes condense the meaning of open text. On Caplena, users have complete freedom over codes and can create anything. Our AI will attempt to understand and assign codes based on its properties.
Code properties used by the Caplena AI to assign codes to text:
Code name: Concise meaning of the code. This is what's displayed along with the text responses and is used by our AI to assign codes to text. A good code name should be short while still conveying the meaning of the code in plain text. Examples for good code names are "Great customer service" or "Expensive shipping".
Code category: A category is a set of codes which are referring to the same overarching topic. A category could be for example "Customer Service".
Keyphrases (optional): Keywords or phrases that further convey the meaning of the code. Assigning Keyphrases can be useful when your feedback contains specific jargon or abbreviations that belong to the same code. Also, they can be used to further include certain subtopics to a code. For example if you add the keyphrase "cheap" to code "affordable", the AI will assign the code to verbatims mentioning that the product is affordable and also to verbatims which mention that the product is cheap.
Code properties not used by the Caplena AI to assign codes to text:
Code ID: Unique numerical identifier for a specific code. This can be used to visualize and compare across studies or to trigger predefined actions based on the assigned code. You can chose the ID if you want to, otherwise we automatically assign one.
Code description (optional): Longer description of the code for reference. Could also for example contain a phrase from the feedback to illustrate what's meant by this code. This field is not used by our AI to assign the code, therefore make sure that the essence of the description is contained in the code name (and category).
What types of codes are supported on Caplena?
Anything! :-) No seriously, you can create whatever you want and our AI will attempt to understand it and assign it accordingly. Still, here are a couple of common code types:
Entities (i.e., a company name)
Entities with sentiment (i.e., "Google sucks")
Product features (with or without sentiment)
What's a codebook?
The codebook is the whole set of all codes for a specific project. In Caplena, a codebook always belongs to a specific question within a project. You can copy codebooks to new questions in the Codebook Wizard, however edits made to the codebook on the new feedback project won't effect the previous one (it's a copy, the codebook is not "shared").
Please also check our blog post on "How to Design a Meaningful Codebook".